Online Content Strategy

Blog management

For Citrix User Group Community (CUGC), Stephanie manages online blog content provided by internationally-based contributors writing about a variety of topics from high-level technical articles to events coverage and everything in-between. As part of the team that grew the user group from 2,000 to over 24,000 members in the first three years, Stephanie cultivated relationships with recognized experts in the field to boost blog engagement across the membership. Today, the site has a regular cadence of expert-level contributions, as well as a growing collection of blog posts from throughout the community. To maintain quality in blog and overall online content, Stephanie heads up a Content Working Group made up of expert-level community members who help identify technology trends relevant to the membership.